Budapest – CFI Hungary acted as the exclusive corporate finance advisor to Neuzer on the acquisition of a minority stake in Bicycle Industries Group (‘BIG’).
Neuzer is operating one of the largest bike production facilities in the CEE region. Neuzer’s strategy is to create forward integration situations which can support and secure its position on the market. This strategic approach can also bring closer the retailers and the production company.
BIG Bicycle Group is a significant player on the bike wholesale market in the Netherlands, Belgium, Germany and Austria. BIG was looking for an integration opportunity as well to be more flexible and competitive.
This acquisition provides the demanded strategic upsides to both parties.
The transaction closed on 31 January 2017.
known by the brands
attracted a new investor
has been sold to
has sold Lawson Sanin Inc.