Grupo Tagg has been acquired by GPS Group

São Paulo – CFI is pleased to announce that it acted as exclusive financial advisor to Tagg in its sale to GPS.

Grupo Tagg is a well-established trade marketing company recognized for its expertise in point-of-sale management, promotional activations, and strategic support for distribution channels. With a strong presence in São Paulo and nationwide reach, the group serves major brands by enhancing product visibility and consumer engagement. Its consistent track record positions it as a key player in the trade marketing sector.

GPS Group is one of Brazil’s leading providers of integrated services, with operations spanning facilities management, security, logistics, and workforce outsourcing. The company has a nationwide presence, serving large corporations across multiple industries. Its growth strategy is based on diversification and acquisitions, consolidating its leadership in the Brazilian market.

This transaction closed on 16 September 2025.

Business Services

has been acquired by

Transaction details

Grupo Tagg, a well-established trade marketing company, has been acquired by GPS Group, one of Brazil’s leading providers of integrated services

Eduardo Vallim

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