Avanca attracts new investor

CFI Netherlands (“CFI”) is pleased to announce that it served as the exclusive corporate finance advisor to Avanca International B.V. (“Avanca” or the “Company”), a leading tech lifestyle accessories company, in attracting a new minority investor in order to facilitate the Company’s ambitious growth plan.

Avanca, founded in 2008 by CEO Mr Tim Haaksma and known by the mobile lifestyle brands AVANCA®, SINJI® and its newly launched smart home brand HOMBLI®, was an earlier winner of the Deloitte Technology Fast 500 EMEA (Hardware), Red Dot Design Award, as well as the European Business Awards 2016 and 2017.

Avanca stands out as the global, award-winning mobile lifestyle company that designs and produces innovative accessories. Additionally, it is recognized for its digital marketing and ecommerce expertise, as Avanca sells the vast majority of its products through the digital market space.

Mr Tim Haaksma, founder and CEO at Avanca, commented on the transaction: “We are very grateful for our partnership with our new investor. For the next phase of our growth we will further invest in our three brands, as well as optimize our digital channel strategy, with a growing emphasis on active sales through global marketplaces. With the new smart home brand HOMBLI® (launched this September), we are more than ready for the future, both product wise as well as market wise.”

CFI served as the exclusive corporate finance advisor to Avanca. CFI initiated discussions and negotiations that ultimately resulted in a successful transaction.