Amsterdam – Corporate Finance International (‘CFI’) is pleased to announce it acted as the exclusive corporate finance advisor to the shareholders of Blauw Gras B.V. (‘Blauw Gras’) on its sale to Born05 Group B.V. (‘Born05’), a portfolio company of Quadrum Capital.
Founded in 2011, Blauw Gras is a digital-native agency with strong expertise in social media, social data and e-reputation. It offers a full suite of services, including strategic consulting, concepting, creation, distribution, community/content management, influencers and webcare. Through its ability to understand, manage and optimise the potential of social media to reach audiences, Blauw Gras has become the subject matter expert for solving its clients’ digital communication challenges on social media channels.
Born05 is an independent digital agency, dedicated to combining creative vision with excellent technical understanding and execution. The company’s core service offering consists of digital strategy, front-end design and development, online marketing and full service digital solutions. They are the digital agency of record for sophisticated clients that are at the leading edge of the digital marketplace.
In September 2019, Born05 attracted growth equity from Quadrum Capital to back its ambition to become the leading full-services digital agency in the Benelux. The acquisition of Blauw Gras marks its first and very significant step in realising that ambition. By combining Blauw Gras’ social media expertise with Born05’s ability to adapt brand strategies in a broader context, the combined entity will be able to extend its technical and multi-channel service offering, and broaden its customer base.
Erjon Tuenter and Erik Wiese (founders and co-managing directors of Blauw Gras): “We are thrilled to join forces with Born05 to offer our customers greater value by granting them access to Born05 wide portfolio of services. Together with Born05 we can scale our business rapidly and capture even more opportunities and stay ahead of the pack in a rapidly evolving digital market. We are very excited about the outcome and CFI’s professional guidance and integer advice throughout, especially considering external challenges posed by the ongoing COVID-19 crisis during the process.”
CFI facilitated discussions and negotiations in a process, which ultimately resulted in a successful sale to Born05 that closed on 23 April 2020. Digital agencies continue to rely on CFI for its deep sector expertise, as precluded by previous transactions in the digital space such as the sale of Frontmen by Auxilium Capital to Intracto, the sale of Snackbytes to Intracto, and the sale of brightONE by Aurelius Equity Opportunities to Fellowmind.
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