CFI advises KIXX in its buyout supported by Think2Act

Antwerp – CFI is pleased to announce it acted as the exclusive corporate finance advisor to KIXX in its buyout supported by Think2Act.

About KIXX

KIXX is a Flanders-based full-service marketing & communication agency with a strong regional market position servicing a growing base of ambitious, mainly B2B SME companies as well as corporates. The service offering includes strategy, digital marketing, content creation and web development. In recent years, KIXX acquired the Kliek and Magenta and founded Digital KIXX. In the financial year ending 30 June 2022, KIXX realised EUR 6.1m in sales.

About Think2Act

Think2Act is a Belgian investment firm focused on profitable SME companies, led by a team of skilled and enthusiastic professionals, with a strong or leading position and the opportunity and ambition to further expand. Think2Act is structured as an open-ended fund, with a strong and solid base of capital under management from a selected number of respected individuals and families.

About the transaction

KIXX’ founder, Mark Caelenberghe, expresses the ambition to further grow KIXX with a strong partner, in the first place in Belgium. At the same time, the transaction should secure the succession in the longer term and welcomes certain key employees as shareholders in the company. The successful buy-out of KIXX supported by Think2Act was completed on 7 December 2022.

CFI’s role in the process

CFI advised KIXX’ founder Mark Caelenberghe and Digital KIXX’ co-founder Nicolas Buysschaert along the entire process. Because of CFI’s vast experience and extensive relationships in (digital) marketing, CFI could offer its client through a competitive process different interesting strategic options to choose from. CFI prepared the file, selected a number of relevant potential partners, solicited bids, led the negotiations, coordinated the due diligence process and supported the M&A lawyers.

Mark Caelenberghe, founder of KIXX, commented: “We are very pleased to have found an excellent partner in Think2Act and look forward to accelerate the development of KIXX. We very much valued the role of CFI during our continuing dialogue, resulting in the desired outcome for all stakeholders of KIXX.”

If you would like to know more about how we work, or our experience in the (Digital) Marketing sector, then please do not hesitate to contact us.


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