CFI Sweden has on behalf of the owners acted as advisor in connection with the change of ownership when Escape Travel Group acquired Prima Travel.
Stockholm and Gothenburg – CFI Sweden is pleased to announce that they acted as lead advisor on behalf of the owners in connection with the change of ownership when Escape Travel Group acquired Prima Travel.
Escape Travel Group is one of the largest Tour operators in the Nordics, focusing on arranged trips with scheduled flights. Escape is owned by Braganza, a Norwegian investment company.
Prima Travel is a Tour operator, specializing in arranging hiking and bicycle trips. Prima is the market leader in its niche in Sweden and has, since 1986, organized trips from the Nordics.
The transaction closed on 8 March 2019.
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Transaction details
Prima Travel, a Tour operator, specializing in arranging hiking and bicycle trips has been acquired by Escape Travel Group, which is one of the largest Tour operators in the Nordics, focusing on arranged trips with scheduled flights.
This transaction was advised by:
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