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Coopr has been sold to Candid

Amsterdam – Corporate Finance International (‘CFI’) is delighted to announce it has acted as the exclusive corporate finance advisor to Coopr Holding B.V. (“Coopr”) in its sale to Candid Group B.V. (“Candid”).

Coopr is a leading PR and Communication agency specialised in Brand PR, Corporate Communication and Content Marketing. The company was founded in 2009 and is based in Rotterdam and Antwerp. Coopr works for well-known clients such as adidas, Coca-Cola, Coolblue, LinkedIn and TikTok.

Candid is a platform of strong independent marketing and communication agencies, based in the Netherlands. The Candid platform unifies agencies with a variety of specialties, covering the whole spectrum of the marketing and communication profession, delivering technology-infused, data-inspired and creative-driven marketing solutions for its clients.

Coopr will continue to operate as an autonomous agency under its own name within the Candid platform. “By joining the Candid platform, we retain our individuality, but we can immediately deepen and broaden our offer and at therefore offer our clients more integrated and other disciplines”, say owners Jody Koehler and Jos Govaart. “In addition, the correlation between PR and other communication disciplines is more relevant than ever. Good brand ideas are most credibly propagated through PR efforts.”

“With the addition of a high-quality agency like Coopr, we are once again demonstrating the growth ambitions and the abilities of our platform,” says Candid founder & chairman of the board Gérard Ghazarian. More acquisitions are expected to follow this year, both domestic and abroad.

CFI provided project management and led the negotiations in a process, which ultimately resulted in a successful sale to Candid that closed on 3 September 2021. This transaction illustrates CFI’s continued activity in the digital marketing services sector with our 7th transaction in this space.

With our passion for deals, CFI is a trusted corporate finance lead advisor to the middle-market providing best-in-class advice and seamless execution on M&A transactions for our clients worldwide. Since inception in 2006, we continue to build long-term relationships and partner with entrepreneurs, private equity investors and management teams planning to sell their businesses, raise capital, restructure or build by acquisitions.


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