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Main Capital Partners and Founder sell Sofon to Revalize, a portfolio company of TA Associates

Amsterdam – CFI advised Main Capital Partners (“Main”) and Mr Paul Kimmel (Founder) on the sale of Sofon to Revalize, a portfolio company of TA Associates.

Founded in 1998 and located in the Netherlands and Germany, Sofon is an international provider of Guided Selling and Configure, Price and Quote (CPQ) software for medium-sized to large internationally oriented companies with complex and customised products and services in make-to-order industries. The software suite offers full-field sales digitisation. Sofon Guided Selling supports among others analysis, calculation, configuration, pricing, visualization and document generation. This reduces sales costs, shortens sales cycles, increases scoring rates, simplifies sales processes, and improves cooperation between clients, dealers, sales, engineering and production. Main joined Sofon as a majority shareholder in 2012.

Main is a strategic investor with an exclusive focus on Enterprise software companies in the Benelux, DACH and Nordics regions. Main has approximately € 2,2 billion under management. Main will deploy these funds to further grow and develop strong European software groups in multiple market segments. Main targets investments in later-stage, profitable and growing product software companies that disrupt markets and trigger change, but has also recently launched a new fund initiative, Main Foundation I, that targets smaller, fast-growing enterprise software companies looking for a strategic and financial partner.

Revalize is the global leader in sector-specific software that helps manufacturers optimise revenue operations through design applications, engineering simulations, product selection, CPQ, PIM, visualisation, and data analytics. Headquartered in Jacksonville, FL, the company serves customers across the globe. Revalize was created by TA Associates in 2021 following the combination of Europe-based Sofon with North-America-based AutoQuote in Florida, FPX in Minnesota, and ConfigureOne in Illinois.

Through the acquisition of Sofon, Revalize expands its geographic footprint and solution portfolio. “The acquisition of Sofon expands Revalize’s operation into continental Europe while adding more Fortune 100 businesses to the company’s growing list of world-class customers,” said Jim Contardi, CEO of Revalize. “Our current customers will enjoy a greater range of solutions to fit a wider range of use cases, while Sofon’s customers will benefit from Revalize’s global scale and capability.”

With these acquisitions, Revalize enables the revenue operations of more than 9,000 customers worldwide, extending Revalize’s reach in both manufacturing sectors and revenue operations functionality.

CFI acted as the corporate finance lead advisor in the discussions and negotiations that ultimately resulted in a successful transaction with TA Associates on 26 May 2021, which preluded the creation of Revalize by TA Associates on 29 June 2021.


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