CFI advised Selplus on the sale of a majority stake to Advantage Smollan Group

Lisbon – CFI is pleased to announce it acted as the exclusive corporate finance advisor to the shareholders of Selplus on the sale of a majority stake to Advantage Smollan Group.

Selplus (www.selplus.com) has over a decade of experience in creating, installing and managing business operations. They operate throughout Portugal, working for a wide range of clients in the areas of fast moving consumer goods (FMCG), pharmaceutical, cosmetic, energy, communications and technology.

Jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group (Smollan), that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe.

CFI Portugal was hired by Selplus as their exclusive financial advisor on the company’s sale process. CFI Portugal scanned the market and found several potential buyers. The negotiations led to the acquisition of a majority stake by Advantage Smollan Group.

Mrs. Ana Paula Reis, Selplus’ CEO: “CFI’s commitment to the operation, the understanding of the different stakeholder’s views and the parts’ main goals were key factors in the overall process. Transaction events are fundamental milestones for the organizations and the people involved; CFI understood its depth and created the basis to successfully make it happen.”

The transaction closed on 4 February, 2016.

Business Services

has sold a majority stake to

Transaction details

Selplus' Shareholders sold a majority stake to Advantage Smollan Group, a jointly owned holding company specialized in unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe