CFI advised Pondres on its sale to Fase 3 Investments


Amsterdam – CFI acted as the exclusive corporate finance advisor to the family shareholders of Pondres on the sale to Fase 3 Investments.

Pondres provides data-driven marketing services and offers a one-stop shop for its clients’ marketing communication (Customer Communication Management (‘CCM’) and print & mail) and online logistics  needs. Pondres assists customers in developing and executing multichannel communication strategies that engage audiences, reduce costs and drive revenues. Pondres’ innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every sector. In addition to that Pondres offers a comprehensive range of fulfilment and logistics services.

Fase3 Investments is an independent Dutch investment firm with a hands-on approach to sales optimization and operational performance. Fase3 stands out as a solid partner to their invested companies in assisting respective management teams with the next growth phase. The transaction and Fase3 Investment’s partnership with Pondres will provide access to additional capital and resources to support the next phase of the Company’s growth. This includes investing in the Company’s sales, marketing, and tech support capabilities to consolidate Pondres leading position in a market that experiences structural changes from offline to online communication.<.

CFI facilitated discussions and negotiations with a range of potential international strategic and financial parties in a process that ultimately resulted in a successful transaction with Fase3 Investments, which closed 24 April 2015.

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