Crossroads Loyalty Solutions AB has been acquired by Awardit AB (publ)
Stockholm and Gothenburg – CFI Sweden is pleased to announce that it acted as a corporate financial advisor on behalf of the owners in connection with the change of ownership when Awardit AB (publ) acquired Crossroads Loyalty Solutions AB.
Awardit implements and runs loyalty and motivational programs targeting consumer and business customers as well as sales forces. Awardit works among other things as a bank for digital point currencies, providing everything from proprietary, independent loyalty programs, to complex coalition programs with hundreds of partners and clearing transactions between them. Awardit is a listed company in Sweden.
Crossroads Loyalty Solutions AB, founded in 1999, designs, develops and operates reward-, loyalty- and e‑commerce solutions. Among the customers are well-known loyalty programs such as SAS Eurobonus. The company is headquartered in Gothenburg.
The transaction closed in November 2018.
Consumer Goods & Retail
has been acquired by
Transaction details
Crossroads Loyalty Solutions AB, which designs, develops and operates reward-, loyalty- and e‑commerce solutions has been acquired by Awardit, which implements and runs loyalty and motivational programs targeting consumer and business customers as well as sales forces.
This transaction was advised by:
Our latest transactions
Real Estate & Construction
has been acquired by
Transaction details
Blue Bay Building Products has been acquired by Wolseley Group, a leading specialist provider of plumbing, heating, cooling, and utility products to trade customers
Food & Beverage & Agribusiness
has sold
to
Transaction details
Fleury Michon has sold Room Saveurs, a trading company and laboratory specialized in the development of meal trays, to Kumo
Industrials
has transferred the equity interests of its subsidiary
to
Transaction details
Maezawa Kyuso Industries has transferred the equity interests of Maezawa Kyuso (Nanchang) to Guangzhou Hongxing Investment Co., Ltd.
Software & IT Services
have sold
to
a portfolio company of
Transaction details
Companyweb, the leading provider of subscription-based credit information and private company data intelligence in Belgium, has been sold to Altares, a provider of B2B data solutions, servicing medium and large companies across the entire data value chain
