Luon has been sold to iO, a portfolio company of Waterland

Brussels – Corporate Finance Internationall (‘CFI’) is pleased to announce that it acted as financial advisor to Luon in its sale to iO (fmr. Intracto), a portfolio company of Waterland Private Equity Investments.

Luon is a Belgium based 40 people strong marketing agency owned by 3 managing shareholders and serving a mix of corporate and SME customers for 25 years. It evolved over the years from traditional direct marketing agency to a CRM and digital agency.

The 3 managing shareholders of which two are in their mid 50’s, were looking for a strategic partner. They were willing to provide in a transition period in order to assure the continuity and the smooth transition to the new owner.

On the back of an earlier sales transaction (i.e. the sale of Snackbytes and Frontmen) concluded by CFI with iO as strategic buyer, CFI introduced well prepared dossier to iO. Based on the relationship and the mutual trust, a smooth and successful process was accomplished meeting the specific ambitions of each of the client shareholders.

The transaction closed in December 2018.