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The Rider Firm has raised funds from Santander to grow its business in the UK and US

Cardiff – CFI is pleased to announce that it acted as exclusive financial advisor to the Rider Firm on its acquisition of a funding package from Santander UK to expand its business.

The Rider Firm specialises in the design, engineering, marketing and sale of high-end bicycles and bicycles components. It was founded by Peter and Tom Marchment in 2013, both dedicated enthusiasts themselves. The company has built a reputation for creating performance products that are predominantly focused on the active cycling enthusiast and the competing cycling athlete sectors.

The company has created 4 distinct brands – HUNT Bike wheels (road, gravel and MTB performance wheels), Cairn Cycles (electric power assisted adventure and transport bikes), Privateer Bikes (performance mountain bikes) and Dissent 133 (layered cycling glove).

Peter Abel, growth capital director at Santander UK, said: “As The Rider Firm’s banking partner, we are proud to have supported its growth and evolution over the past six years. Its technical and research and development expertise have driven its growth and excellent reputation among customers. We are pleased to provide it with this latest funding, which will propel its expansion in the UK and overseas.”

This transaction closed on 25 May 2022.


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