Mars recieves advice on entering Chinese market with its subsidiary Foodspring
Shanghai – CFI is pleased to announce that it acted as exclusive financial advisor to Mars in finding a route to enter the Chinese market for its subsidiary Foodspring.
Founded in 1911, Mars is headquartered in USA. It is a private family business with a history of more than 100 years and a world-renowned food manufacturing and distribution leader, covering more than 80 countries and regions around the world.
The company has four divisions: Mars Pet Care, Mars Wrigley, Mars Food and Mars Edge.
Foodspring, launched in 2013, is already available in 12 countries. Its targeted nutrition covers 4 key segments: i/ muscle building, ii/ endurance, iii/ shape and iv/ healthy living.
This transaction closed on 1 December 2019
Food & Beverage & Agribusiness
conducted market research regarding the Chinese market for its brand
Transaction details
Mars recieves advice on entering Chinese market with its subsidiary Foodspring
This transaction was advised by:
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