Fitz, a portfolio company of Foreman Capital, has been sold to Parcom
Amsterdam – CFI is pleased to announce it acted as the exclusive corporate finance advisor to Fitz (formerly Quoratio Groep), a portfolio company of Foreman Capital, in its sale to Parcom.
About Fitz
Fitz, founded in 2000, provides secondment- and consultancy services for critical administrative processes with 750 own employees and around 200 self-employed professionals. Fitz is active in five domains: HR Process & Payroll, Healthcare, Finance & Control, Pensions and Social Domain & Benefits. Furthermore, Fitz has a Digital & Data solutions department for the development of robots, business intelligence, data- and other digital solutions. Its mission is to help customers transition to Zero Admin, a way of operating business in which administration seems to be absent.
About the transaction
In 2016 the founders of Fitz sold a majority stake to Foreman Capital, with a growth strategy for five years. During those years, the company has grown substantially, both autonomously and through add-on acquisitions. Now that this growth strategy has been successfully completed, the shareholders and management of Fitz believed it was time for the next phase, with Parcom clearing the way for further expansion of the proposition into other markets and for continuation of the buy-and-build strategy.
CFI’s role in the process
CFI was invited by Foreman Capital, its founder Dick Groen and management to orchestrate the sales process. Thanks to its market knowledge and contacts, CFI gave Fitz the opportunity to pitch its ambitious growth plans to the right potential partners. CFI subsequently coordinated the process and led the negotiations, which resulted in a successful transaction with Parcom that was completed on 14 September 2022.
Jochem Kentgens, CEO of Fitz: “All interested parties indicated that they were impressed by our company culture and unique character, in which we also recruit individuals who do not necessarily possess a degree. During our search for a new partner, it was vital to us that this should remain so in the future. CFI approached the right potential parties to pitch our ambitious growth plans and that also endorses our unique philosophy. CFI’s understanding of Fitz’s business model, culture and senior-level dedication throughout the process were instrumental in achieving a successful outcome and I strongly believe that the partnership with Parcom will accelerate Fitz’s growth. Furthermore, I am very thankful to Foreman Capital for their support in the past few years and am pleased that Dick Groen – founder of Fitz – will remain involved as minority shareholder and member of the non-executive board.”
Marco van Vliet, Director of Parcom: “We are impressed with the position that Fitz has built for itself over the past few years. In addition, we see a strong management team with ambition and a keen eye on the sector. We look forward to expanding Fitz’s service in partnership with the team and are confident of a bright future for the company.”
Maxime Rosset, Investment Director of Foreman Capital: “It was a privilege to work with Fitz, its management and Dick Groen. Both through organic growth as well as add-on acquisitions, we have transformed the business into a success story together, with a strong position in multiple disciplines. We are pleased to give Fitz a continued and new future with Parcom and could not wish for a better result for the company, management and shareholders. The collaboration with CFI felt good from day one. Leveraging CFI’s in-depth domain expertise within Staffing & HR Services, their first-hand understanding of the strategic agenda of potential buyers, coupled with excellent execution while keeping a close eye on the interests of the various shareholders and management, CFI has delivered a highly appreciated outcome in this transaction for us.”
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