CFI advised RAV on the sale of a majority stake to Advantage Smollan Group

Lisbon – CFI Portugal is pleased to announce it acted as the corporate finance advisor to RAV – Recolha e Análise de Informação de Vendas, Lda.(“RAV”) on the sale of 66% of its shares to Advantage Smollan.

RAV was launched in 2007 and is a company that commercializes sales related business solutions that are comprised of knowledge, service and technology.

Founded in 2015, Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group (Smollan) that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan provides the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets.

CFI Portugal was hired by RAV as their exclusive financial advisor on the company’s sale process. CFI Portugal scanned the market and found several potential buyers. The negotiations led to the acquisition of a majority stake by Advantage Smollan.

Mrs Ana Paula Reis, RAV CEO: “CFI’s commitment to the operation, the understanding of the different stakeholder’s views and the parts’ main goals were key factors in the overall process. Transaction events are fundamental milestones for the organizations and the people involved; CFI understood its depth and created the basis to successfully make it happen.”

The transaction closed on 4 February 2016.