CFI advised Selsoft on the sale of a minority stake to Advantage Smollan

Lisbon – CFI Portugal is pleased to announce it acted as the corporate finance advisor of Selsoft – Desenvolvimento e Programação Informática, Lda. (“Selsoft) on the sale of 33% of its shares to Advantage Smollan.

Selsoft was launched in 2012 and is a software company, dedicated to develop sales technological tools to optimize sales processes.

Founded in 2015, Advantage Smollan is a jointly-owned holding company of Advantage Solutions (Advantage) and Smollan Group (Smollan) that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan provides the industry’s best capabilities and technology along with the local knowledge to address the unique dynamics of individual markets.

This transaction follows the Advantage Smollan acquisition of 67% of Selsoft shares in January 2016, a transaction also advised by CFI Portugal, that allowed Advantage Smollan to deliver unified solutions for clients in Portugal.

Mrs Ana Paula Reis, Selsoft CEO: “CFI’s commitment to the operation, the understanding of the different stakeholder’s views and the parts’ main goals were key factors in the overall process. Transaction events are fundamental milestones for the organizations and the people involved; CFI understood its depth and created the basis to successfully make it happen.”

The transaction closed on 20 July 2018.